© 2019 by Evan Waters


December 10, 2019

Today I was honored to be included in a Content Marketing Institute roundup of content marketing predictions for the upcoming year. I couldn't help but think of video:

The adoption of video as the preferred medium of content should accelerate in 2020. On the other hand,...

September 16, 2019

One of the first places companies focus their automation journey on is reporting. Yet, this area is one of the most important places for front-line managers to focus on to find growth insights.

Reporting, quite frankly, is a mind-numbing task. Traditionally this involve...

January 31, 2019

With an ever increasing amount of private data leaked, hacked, accessed, or eavesdropped on, it would seem that people should be fed up with the lack of care for their sensitive material.

What we are observing in public and private markets would say otherwise.

Facebook f...

July 19, 2018

Most companies fail to maximize the returns from paid media because they fail to attribute appropriate revenue to the spend.  

Revenue maximizing attribution can be achieved relatively easily by the marketer and without much input from the analytics parts of the organiz...

February 14, 2018

Learn how to use paid ads and organic listings to source new digital partnerships.

December 22, 2017

I've recently been selected to speak at Mobile Growth Summit 2018 in San Francisco! It is still unclear whether I will be speaking on February 7 or 8, but I'm unbelievably honored to speak alongside some of the great minds in marketing, advertising, and growth.

December 3, 2017

One of the most overlooked areas of segmentation for PPC and SEO professionals is around query word order.

A few years ago I worked with one of the largest real estate portals in the world. As a paid media manager my job’s primary focus was to increase the number of lea...

August 1, 2017

Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of this feature is usually limited to developed countries where these engines are able to define a high share of its user base’s income.


June 22, 2017

An email address and opt-in are sacred--it is your customer's invitation into their life. By implementing certain rules to an email program, marketers can win back customer loyalty, cut sending costs, and ultimately increase revenue.

June 2, 2017

Expanding internationally is much more complex than simply translating your app and localizing currency. Local habits, payments, and infrastructure all impact how your app may fail to gain traction internationally.

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December 22, 2017

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