BEYOND THE CLICK BLOG

March 24, 2020

Today I was featured in an article on databox on how to lower cost per lead from facebook ads! 

Here's my tip:

4. …But don’t go too niche

It’s easy to be specific with the people you’re showing your campaigns to. However, Evan Waters explains that “oftentimes advertisers...

May 1, 2017

Money First, Not Mobile First

In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power. Beyond the United States and a few western European countries, explicitly targeting on income is limited. As a result, marketers need...

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© 2020 by Evan Waters