December 3, 2017

One of the most overlooked areas of segmentation for PPC and SEO professionals is around query word order.

A few years ago I worked with one of the largest real estate portals in the world. As a paid media manager my job’s primary focus was to increase the number of lea...

May 1, 2017

Money First, Not Mobile First

In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power. Beyond the United States and a few western European countries, explicitly targeting on income is limited. As a result, marketers need...

April 4, 2017

Marketers over reliance on dynamic search ads results in inefficiency for sophisticated marketers. Sure, they help scale accounts quickly but they ultimately hamstring a marketer in the long run.

March 27, 2017

Learn three new, innovative audience segments to add to your AdWords account to supercharge ROI and conversions.

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