© 2019 by Evan Waters


June 22, 2017

An email address and opt-in are sacred--it is your customer's invitation into their life. By implementing certain rules to an email program, marketers can win back customer loyalty, cut sending costs, and ultimately increase revenue.

June 2, 2017

Expanding internationally is much more complex than simply translating your app and localizing currency. Local habits, payments, and infrastructure all impact how your app may fail to gain traction internationally.

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December 22, 2017

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