March 25, 2020

To increase traffic during a budget cut, ensure unit costs decrease faster than budget shrinks.

March 24, 2020

Today I was featured in an article on databox on how to lower cost per lead from facebook ads! 

Here's my tip:

4. …But don’t go too niche

It’s easy to be specific with the people you’re showing your campaigns to. However, Evan Waters explains that “oftentimes advertisers...

March 20, 2020

Measuring marketing ROI is difficult for 3 core reasons: Tying campaigns to revenue, disagreement over what to include as costs, and long payback cycles.

March 19, 2020

For years, marketers have been getting away with budget murder.

While other teams tie headcount and resources to outcomes, marketers have been allowed to justify big budgets based on feel, sentiment, awareness, among others.

These goals are then validated by equally diff...

March 10, 2020

The ways of allocating resources and measuring marketing results have evolved greatly over the past decade. As the marketing landscape and best practices shift beneath executives’ feet, those that rely on antiquated methodologies will see their value diminish. All told...

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