I've recently been selected to speak at Mobile Growth Summit 2018 in San Francisco! It is still unclear whether I will be speaking on February 7 or 8, but I'm unbelievably honored to speak alongside some of the great minds in marketing, advertising, and growth.
Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of this feature is usually limited to developed countries where these engines are able to define a high share of its user base’s income.
An email address and opt-in are sacred--it is your customer's invitation into their life.
By implementing certain rules to an email program, marketers can win back customer loyalty, cut sending costs, and ultimately increase revenue.
Expanding internationally is much more complex than simply translating your app and localizing currency. Local habits, payments, and infrastructure all impact how your app may fail to gain traction internationally.
Apps that turn audiences off with irrelevant and intrusive adverts that don’t offer value will likely add to the growing stack of apps that are never downloaded. Developers need to work diligently to ensure every user interaction with a feature or an ad is a positive o...
In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power. Beyond the United States and a few western European countries, explicitly targeting on income is limited. As a result, marketers need...