March 20, 2020

Measuring marketing ROI is difficult for 3 core reasons: Tying campaigns to revenue, disagreement over what to include as costs, and long payback cycles.

July 19, 2018

Most companies fail to maximize the returns from paid media because they fail to attribute appropriate revenue to the spend.  

Revenue maximizing attribution can be achieved relatively easily by the marketer and without much input from the analytics parts of the organiz...

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