© 2019 by Evan Waters

BEYOND THE CLICK BLOG

August 1, 2017

Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of this feature is usually limited to developed countries where these engines are able to define a high share of its user base’s income.

I...

January 17, 2017

Data has become a business division in many organizations. It validates opinions and can mean the difference between an idea being signed off or rejected. Access to reliable data can also mean the difference between success and failure.

Data sharing between marketing an...

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December 22, 2017

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