© 2019 by Evan Waters

BEYOND THE CLICK BLOG

January 31, 2019

With an ever increasing amount of private data leaked, hacked, accessed, or eavesdropped on, it would seem that people should be fed up with the lack of care for their sensitive material.

What we are observing in public and private markets would say otherwise.

Facebook f...

August 1, 2017

Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of this feature is usually limited to developed countries where these engines are able to define a high share of its user base’s income.

I...

May 1, 2017

Money First, Not Mobile First

In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power. Beyond the United States and a few western European countries, explicitly targeting on income is limited. As a result, marketers need...

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