"Sparse data is better than no data."

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"Bid to an average, perform average."

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"The internet doesn't shut down, neither do we."

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"No winners, just spinners."

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"You are only as good as your tracking says you are."

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"Trust your Google Account Manager about as much as you trust a used car salesman."

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"Giving a talk on marketing analytics is a lot like pissing on your leg. It may seem hot to you but it rarely does to anyone else."