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Evan's Marketing Quotes

"Sparse data is better than no data."

"Bid to an average, perform average."

"The internet doesn't shut down, neither do we."

"No winners, just spinners."

"You are only as good as your tracking says you are."

"Trust your Google Account Manager about as much as you trust a used car salesman."

"Giving a talk on marketing analytics is a lot like pissing on your leg. It may seem hot to you but it rarely does to anyone else."

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