Data has become a business division in many organizations. It validates opinions and can mean the difference between an idea being signed off or rejected. Access to reliable data can also mean the difference between success and failure. Data sharing between marketing and product teams is a critical for growing a business. It ensures that the insights gleaned from users are acted upon by stakeholders and continual improvement is delivered to the customer experience and product interactions. To maximize the flow of insights between marketing and product, find out which metrics are most important to each team, why, and how they are measured. It’s eye opening how something so standard as “profit
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