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2017 PPC Trends You Need To Know

In 2017 you will see smart organizations waking up to the need to compete on customer journey from both an access and measurement perspective. In many competitive verticals, companies are reaching both price and feature parity and it is becoming more difficult to win on the superiority of a single customer touchpoint. Broadly across high-growth markets we find businesses focusing more on attribution models and longer horizons of lifetime value to support sustainable cross-channel growth. With very few instances of an “app only” strategy working at scale, smart marketers are engaging with users on the users’ terms — be it with in-browser push via progressive web apps, personalized email campa

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© 2020 by Evan Waters