Are You Ready for Entrepreneurship?
Entrepreneurship is a dream for many around the world. But, it can be exponentially difficult to get started from the ground up. The...
Digital Advertising Conversions
To get the most out of Google Ads, Facebook Ads, Twitter Ads, or any other digital advertising platform, advertising specialists require...
Good Governance for Subscription Businesses
Unfortunately, a defining characteristic of the subscription-based business model is that many of a company’s best customers don’t know that
How to Get Executive Buy-In for SEO Projects: A Q&A with Brainly's VP of Growth Murat Yatağan
Murat’s insights into Brainly’s data-focused approach to SEO decision-making offers lessons to anyone hoping to improve their SEO.
Digital Marketing Interns - 5 Steps To Maximize Their Value
Hiring interns, in particular, can be tricky proposition.
Social Media Marketing Interview Questions (and Answers)
Five questions to quickly assess social media interview candidates
Marketing Analytics Skills: Differentiating Good from Great Marketers
An up-and-coming marketer recently asked me, "Which skill or tool should any marketer work to strengthen themselves on? What will be the...
Strategic Thinking
Today I completed coursework from Harvard's ManageMentor program on Strategic Thinking. The program helps leaders ask the right questions...
Improving E-Commerce Conversion Rates
Thrilled that I was recently included as the top tip from Databox's article on 26 Ways to Improve Ecommerce Conversion. Here's the...
Google Ads Bid Strategies: Manual vs Automated
Whereas 10 years ago most advertisers were optimizing campaigns manually, now advertisers rely on a number of Google's automated strateg
