Today I was honored to be included in a Content Marketing Institute roundup of content marketing predictions for the upcoming year. I couldn't help but think of video: The adoption of video as the preferred medium of content should accelerate in 2020. On the other hand, the “10,000-word answer” to simple queries will fall out of favor. Those that seed video content thoughtfully from a brand, referral, and link-back perspective will enjoy outsized benefits. When I reflect back on 2019 and the companies I've worked with video continues to be a struggle from a resourcing, measurement, and strategy perspective. Marketing teams tend to fall in to these buckets (and some fall in to multiple): Prod
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