Today I was honored to be included in a Content Marketing Institute roundup of content marketing predictions for the upcoming year. I couldn't help but think of video: The adoption of video as the preferred medium of content should accelerate in 2020. On the other hand, the “10,000-word answer” to simple queries will fall out of favor. Those that seed video content thoughtfully from a brand, referral, and link-back perspective will enjoy outsized benefits. When I reflect back