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Reporting Automation is Killing Your Marketing Intelligence

One of the first places companies focus their automation journey on is reporting. Yet, this area is one of the most important places for front-line managers to focus on to find growth insights. Reporting, quite frankly, is a mind-numbing task. Traditionally this involved pulling traffic data from one source, sales data from another, and cost data from yet another. A couple VLookups and pivot tables later and your "excel dashboard" is complete. Analytics teams often look at this manual effort and the the resultant antiquated dashboard and wonder how much time is lost. 20 minutes x 5 working days x 50 working weeks = 10 days per year spent on reporting. But while they save 10 days per year of

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© 2020 by Evan Waters