Reporting Automation is Killing Your Marketing Intelligence
One of the first places companies focus their automation journey on is reporting. Yet, this area is one of the most important places for front-line managers to focus on to find growth insights. Reporting, quite frankly, is a mind-numbing task. Traditionally this involved pulling traffic data from one source, sales data from another, and cost data from yet another. A couple VLookups and pivot tables later and your "excel dashboard" is complete. Analytics teams often look at th
