One of the first places companies focus their automation journey on is reporting. Yet, this area is one of the most important places for front-line managers to focus on to find growth insights. Reporting, quite frankly, is a mind-numbing task. Traditionally this involved pulling traffic data from one source, sales data from another, and cost data from yet another. A couple VLookups and pivot tables later and your "excel dashboard" is complete. Analytics teams often look at th