Lessons in advertising – how app developers can learn from TV
Apps that turn audiences off with irrelevant and intrusive adverts that don’t offer value will likely add to the growing stack of apps that
2017 Mother's Day: Canadian E-Commerce Biggest Yet
Consumer demand for Mother's Day gifts in Canada has never been higher. We anticipate a big Mother's Day for Canadian e-commer compa
Mother's Day Marketing: 6 Marketing Initiatives Every E-Commerce Team Should Review
Mother's Day is quickly approaching. Review and prepare with these six marketing initiatives that will maximize sales for any e-commerce
Increase Conversions 1190% with Device Targeting
Money First, Not Mobile First In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power. Beyond the United States and a few western European countries, explicitly targeting on income is limited. As a result, marketers need to get creative in how they advertise to high-value, high-income users. One of the simplest, cleanest ways of targeting these users is by focusing on mobile device brand. Mobile Device Brand as Demographics Th
