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Increase Conversions 1190% with Device Targeting

Money First, Not Mobile First In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power. Beyond the United States and a few western European countries, explicitly targeting on income is limited. As a result, marketers need to get creative in how they advertise to high-value, high-income users. One of the simplest, cleanest ways of targeting these users is by focusing on mobile device brand. Mobile Device Brand as Demographics The mobile device a user accesses your platform on can be indicative of their level of wealth and digital sophistication. Apple products tend to be more expensive than Android products. According to Apple's investor relati

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