8 Ways To Income Target In Emerging Markets
Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of this feature is usually limited to developed countries where these engines are able to define a high share of its user base’s income. In other parts of the world, however, search engines struggle to understand which households have what income. For example, in some African countries as much as 95% of sessions come from an unknown income. What
