Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of this feature is usually limited to developed countries where these engines are able to define a high share of its user base’s income. In other parts of the world, however, search engines struggle to understand which households have what income. For example, in some African countries as much as 95% of sessions come from an unknown income. What are sellers of premium products to do when explicit income targeting isn’t offered in a local market? Option #1: Find 3rd Party Publishers of Income Data In many countries the government will publish the equivalent of ce
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