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1 Simple Way to Lower Cost per Lead with Facebook Ads

Today I was featured in an article on databox on how to lower cost per lead from facebook ads!

Here's my tip:

4. …But don’t go too niche

It’s easy to be specific with the people you’re showing your campaigns to. However, Evan Waters explains that “oftentimes advertisers define their audience too narrowly and their unit costs increase as a result.”

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