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2017 Mother's Day: Canadian E-Commerce Biggest Yet

Retailers anticipate 83% higher demand for Mother's Day gifts in 2017 than in 2016 as Canadians ramp up search volume looking for that perfect gift for Mom.

Mother's Day Gifts Search Demand YoY

(Source: Google Trends)

Historically, Canadians ramp up their searching for "Mother's Day Gifts" in a reliable and predictable pattern.

Mother's Day Gift Demand

(Source: Google Trends)

By analyzing relative volume increases prior to Mother's Day (Sunday May 14), marketing, growth, and logistics teams can work together to ensure they can meet increased demand.

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