

Mobile Growth Summit 2018
I've recently been selected to speak at Mobile Growth Summit 2018 in San Francisco! It is still unclear whether I will be speaking on...
Keyword Segmentation, Word Order and Speaking Your Customer's Language
One of the most overlooked areas of segmentation for PPC and SEO professionals is around query word order. A few years ago I worked with...


8 Ways To Income Target In Emerging Markets
Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of...


Common Sense Will Save Your Email Program
An email address and opt-in are sacred--it is your customer's invitation into their life.
By implementing certain rules to an email prog


Mobile Developers Should Prioritize Local Idiosyncrasies
Expanding internationally is much more complex than simply translating your app and localizing currency. Local habits, payments, and infrast


Lessons in advertising – how app developers can learn from TV
Apps that turn audiences off with irrelevant and intrusive adverts that don’t offer value will likely add to the growing stack of apps that


2017 Mother's Day: Canadian E-Commerce Biggest Yet
Consumer demand for Mother's Day gifts in Canada has never been higher. We anticipate a big Mother's Day for Canadian e-commer compa


Mother's Day Marketing: 6 Marketing Initiatives Every E-Commerce Team Should Review
Mother's Day is quickly approaching. Review and prepare with these six marketing initiatives that will maximize sales for any e-commerce


Increase Conversions 1190% with Device Targeting
Money First, Not Mobile First In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power....


Does Google Trends Have an SEO Problem?
A google search for "Google Trends" reveals that Wikipedia owns the featured snippet on the search results with a thorough explana