One of the most overlooked areas of segmentation for PPC and SEO professionals is around query word order. A few years ago I worked with...

Income targeting is a powerful segmentation lever offered by platforms like Google and Facebook across the globe. The effectiveness of...

An email address and opt-in are sacred--it is your customer's invitation into their life. By implementing certain rules to an email prog

Expanding internationally is much more complex than simply translating your app and localizing currency. Local habits, payments, and infrast

Apps that turn audiences off with irrelevant and intrusive adverts that don’t offer value will likely add to the growing stack of apps that

Consumer demand for Mother's Day gifts in Canada has never been higher. We anticipate a big Mother's Day for Canadian e-commer compa

Mother's Day is quickly approaching. Review and prepare with these six marketing initiatives that will maximize sales for any e-commerce

Money First, Not Mobile First In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power....

A google search for "Google Trends" reveals that Wikipedia owns the featured snippet on the search results with a thorough explana

Marketers over reliance on dynamic search ads results in inefficiency for sophisticated marketers. Sure, they help scale accounts quickly bu