Grow Paid Campaigns During Budget Cuts: Guidance for COVID-19
To increase traffic during a budget cut, ensure unit costs decrease faster than budget shrinks.
1 Simple Way to Lower Cost per Lead with Facebook Ads
Often, advertisers define their audience too narrowly and their unit costs increase as a result.
Why is marketing return on investment (ROI) so difficult to measure?
Measuring marketing ROI is difficult for 3 core reasons: Tying campaigns to revenue, disagreement over what to include as costs, and long pa
Marketing Management Analytics
For years, marketers have been getting away with budget murder. While other teams tie headcount and resources to outcomes, marketers have...
Marketing Management for Executives: 8 Questions to Ask Frontline Managers
The ways of allocating resources and measuring marketing results have evolved greatly over the past decade. As the marketing landscape...
2020 Content Marketing Prediction
Today I was honored to be included in a Content Marketing Institute roundup of content marketing predictions for the upcoming year. I...
Reporting Automation is Killing Your Marketing Intelligence
One of the first places companies focus their automation journey on is reporting. Yet, this area is one of the most important places for...
Does anyone actually care about privacy in tech? [Survey]
With an ever increasing amount of private data leaked, hacked, accessed, or eavesdropped on, it would seem that people should be fed up...
Moving off Last-Click Attribution for Startups
Most companies fail to maximize the returns from paid media because they fail to attribute appropriate revenue to the spend. Revenue...
Sourcing Direct Partnerships with Google's Help
Learn how to use paid ads and organic listings to source new digital partnerships.