May 3, 2017

Mother's Day is quickly approaching. Review and prepare with these six marketing initiatives that will maximize sales for any e-commerce company.

May 1, 2017

Money First, Not Mobile First

In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power. Beyond the United States and a few western European countries, explicitly targeting on income is limited. As a result, marketers need...

April 6, 2017

A google search for "Google Trends" reveals that Wikipedia owns the featured snippet on the search results with a thorough explanation of what Google Trends is:

April 4, 2017

Marketers over reliance on dynamic search ads results in inefficiency for sophisticated marketers. Sure, they help scale accounts quickly but they ultimately hamstring a marketer in the long run.

March 30, 2017

Set up a Google Consumer Survey easily with this step-by-step guide.

March 27, 2017

Learn three new, innovative audience segments to add to your AdWords account to supercharge ROI and conversions.

January 17, 2017

Data has become a business division in many organizations. It validates opinions and can mean the difference between an idea being signed off or rejected. Access to reliable data can also mean the difference between success and failure.

Data sharing between marketing an...

December 8, 2016

In 2017 you will see smart organizations waking up to the need to compete on customer journey from both an access and measurement perspective. In many competitive verticals, companies are reaching both price and feature parity and it is becoming more difficult to win o...

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