Keyword Segmentation, Word Order and Speaking Your Customer's Language
One of the most overlooked areas of segmentation for PPC and SEO professionals is around query word order. A few years ago I worked with...
Increase Conversions 1190% with Device Targeting
Money First, Not Mobile First In emerging markets, companies’ best customers are often those countrymen and woman with purchasing power....
Death by Dynamic Search Ads
Marketers over reliance on dynamic search ads results in inefficiency for sophisticated marketers. Sure, they help scale accounts quickly bu
3 RLSA Audiences That Maximize ROI
Learn three new, innovative audience segments to add to your AdWords account to supercharge ROI and conversions.